Dear Marketer:
Why does so much marketing suck?
Why do so many direct mail packages, email marketing campaigns, Google and Facebook ads, and landing pages bomb?
The answer is this: the marketers who create and review advertising worry about – and focus on – the WRONG THINGS: bureaucratic stuff and corporate B.S. that satisfies the lawyers and bean counters – but that buyers don’t give a fig about.
(Like where to place the company logo on a promotion … or making sure to use their tag line or slogan … or always including a corporate bio … or basing their ads on the product having won a J.D. Power award.)
And at the same time, these marketers miss things that are much more important – powerful, persuasive strategies and tactics that move consumers to pay attention, read, and respond.
In other words, to order the product … opt into your list … download your free ebook or report … make an inquiry … or subscribe to your service!
The essential elements of winning promotions – which many marketers today have a weak grasp of, if any at all … are well-known by old-timers like me. We call these often-neglected persuasion principles are known as …
“The High 5 Eternal Truths of Direct Response Marketing” -- Your keys to creating consistent winners—in print and online.
Now, in our new ebook, The High 5 Eternal Truths of Direct Response Marketing, two direct response veterans (and yes, geezers) who have had their boots on the high ground of direct marketing for more than a century combined – Lewis Elin and me, Bob Bly --
--boil down the essence of what has worked and continues to work in direct response marketing into 46 pithy, experience-based, idea-packed pages of tips and guidelines for creating killer mailings, websites, and other promotions -- with a consistency and level of success that leaves your competitors face-down in the dust!
In this essential guide to taking your marketing to the next level of profitability and performance, you will discover:
- Why B2B copywriting is in many ways better than writing copy for consumer advertising. Page 2.
- The high 5 eternal truths of direct marketing. Ignore them at your peril. Page 2.
- Creating a powerful value proposition. Page 28.
- 38 great ideas for your next headline. Page 34.
- The Columbo Method for coming up with marketing breakthrough ideas. Page 12.
- Using “focal magnets” to increase consumer readership and engagement. Page 11.
- Take advantage of the world’s most potent “creativity hack.” Page 4.
- Churn out a constant stream of winning promotions with this simple yet amazingly effective “Idea Production Line.” Page 7.
- Sell more product with the magic of “false logic.” Page 40.
- What every direct marketer should know about mailing lists. Page 29.
- The S.E.C.R.E.T. formula for writing kick-butt copy. Page 21.
- Big ideas from small ads. Page 14.
- 4 easy steps to becoming a creative genius. Page 10.
- The 3 parts of a winning Unique Selling Proposition. Can you name them all? Page 37.
- Writing copy: 12 ways to get started. Page 42.
- Let “Ben and Bea” make product benefits more believable. Page 19.
- The “Blind and Illiterate” test for writing crystal-clear headlines. Page 29.
- Ideal time limit for product guarantees. Page 18.
- Can you be too creative? The surprising answer is on page 22.
- The 3 keys to outrageous direct response marketing success. Page 26.
- And so much more….
Praise for Bob Bly’s marketing and business advice
"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh
"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. And he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin
"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga
"You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti
"Bob Bly can deliver more tangible value than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author
"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian
"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner
"I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works."
--Peg Prideaux
“Thank you for sending out your e-mail newsletter. There hasn’t been a single issue you’ve sent out that I didn’t learn something.”
--Len Bailey
“I have bought a lot of your info products. The price is the most reasonable of what anyone is asking for their info products, especially considering the information is more to the point and more valuable than 99.99% of what is out there on the Internet.”
--Christine Loff
Act now and save $10
The cover price of The High 5 Eternal Truths of Direct Response Marketing is a very reasonable $39 – and that’s what it will be selling for later this year.
But for a limited time only, it’s your for just $29 … a $10 savings off the list price … less than I charge for just 5 minutes of my time!
And that’s your investment only if you agree with me 100% that The High 5 Eternal Truths of Direct Response Marketing can take your marketing to the next level – and make piles of cash for you whether you send your promotions via the postal service, email, or post them online.
If it does not help you substantially improve your marketing, then it won’t cost you a penny. Here’s why….
Our 100% iron-clad guarantee of satisfaction
I totally guarantee your satisfaction with my new ebook, The High 5 Eternal Truths of Direct Response Marketing.
If you are unhappy for any reason … or for no reason at all … just let me know within 90 days.
I’ll give you a full and prompt refund. And you can keep the e-book with my compliments.
That way, you risk nothing. You can’t lose!
But I urge you to hurry.
This special LOW PRICE of only $29 -- a 25% discount off the $39 cover price -- is for a limited time only.
And once it expires, it may never be repeated again.
So what are you waiting for?
To order The High 5 Eternal Truths of Direct Response Marketing on a 90-day risk-free trial basis, just click here now:
Sincerely,
Robert W. Bly
P.S. Order The High 5 Eternal Truths of Direct Response Marketing now, and you get my FREE 38-page Bonus Report, Secrets of Successful Lead Generation (value $19).
In it, you will discover:
- Harness the incredible power of the “takeaway close” – page 27.
- Increase your flow of inquiries with a lead magnet – page 18.
- A proven 5-step formula for writing lead-generating promotions – [age 11.
- Profit from the Silver Rule of marketing – page 3.
- 5 ways to capture email addresses of landing page visitors – page 33.
- And much more….
To order The High 5 Eternal Truths of Direct Response Marketing … and claim your FREE Bonus Report … just click below now:
